Tags & Mailchimp

[luke]

I’ve moved your other question to this same thread (above) to keep all the conversation in one place (as there’s some overlap).

@nick-law

I’m working with a brewery based in London to help them get up and running with their marketing. In regards to Mailchimp, I can see that Breww override Mailchimp contacts. Is there a way to stop this?

Breww will upload customers/contacts to Mailchimp and you can decide if it should remove any contacts from Mailchimp that it didn’t expect to be there or if it should leave them untouched. Typically, if you get Mailchimp contacts from multiple sources (e.g. Breww, plus a website subscribe form), you won’t want Breww removing them. If you have a dynamic list for, say, “customers who haven’t purchased in the last 6 months”, then you’d want Breww to remove contacts no longer meant to be there (they might have now made a purchase). I’ve explained this in a bit more detail in a previous post:

Syncing customers & contacts to Mailchimp

Hey Jack, I’m sorry for the slow response. Breww will assume that it is the source of valid information for the audience and may not play very nicely with other platforms feeding into the same audience, but there is something you can do to make it play more nicely. There’s a setting named “Allow Breww to remove list members”, see this screenshot: [Screenshot 2022-06-21 at 10.30.46] With this setting NOT ticked In this case, Breww will look at everyone that it thinks should be on the list, …

@nick-law

I’ve set up a series of landing pages for the brewery that are all segmented and tagged and I’m concerned how the integration will work or whether it will even be beneficial.

This sounds like you’ve got Mailchimp contacts coming from a website as well as Breww, so you’ll definitely want to have the option set for Breww not to delete contacts from the list, or these will be lost. Additionally, (regardless of the setting for deletion) if a contact was added to Mailchimp via landing pages on your website but also existed in Breww, then Breww would consider this contact as “managed by Breww” and would take control the contacts tags.

This would mean if they had, say “Tag 1” in Breww only and they subscribed on the website and got a tag of say “Tag 2”, then Breww would remove the “Tag 2” and apply it’s record of “Tag 1”. Breww won’t download the “Tag 2” from Mailchimp to Breww.

@nick-law

I presume there’s no way of Mailchimp sending data to brew as the landing pages will be one way of capturing our leads. Alternatively, does Breww have any landing page/funnel type features?

Not really, to be honest, but it’s a great suggestion and would be welcomed in the Ideas & feature requests - Breww Community area if you’d like to see this added in the future? For now, the closest we have to a landing page is the “Request access” page for the Breww Trade Store, which does allow potential customers to request access and approved for purchases and created as a customer within Breww in just a couple of clicks.

Please let us know if you have any other questions on this