One feature that would be incredibly useful for us within the Breww trade store would be better visibility around customer activity and purchase intent.
At the moment, there doesn’t appear to be a way to see:
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when customers access/log into the trade store,
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what products they’re viewing,
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whether they begin building a basket,
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or when they abandon checkout without completing a purchase.
Having visibility over this would be hugely valuable from both a sales and CRM perspective.
Ideally, this could also integrate with email marketing/automation platforms so we could:
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send abandoned basket reminders,
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follow up with inactive accounts that have shown interest,
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identify high-intent customers who may need support converting.
Examples:
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Customer logs in and adds products to basket but doesn’t check out → automated reminder email
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Customer repeatedly visits new product pages → targeted outreach or launch email
For wholesale/trade ordering, this kind of visibility would massively improve conversion, retention and customer relationship management.
Feels like a really valuable addition to the trade store functionality as more brands increasingly rely on Breww as both an operations and sales platform.
Cheers,
Rory