Customer lists are a great way of grouping customers who fit into certain shared criteria. For example, this could be used to see all customers in a specific city, all customers with an average spend of over a certain amount, customers who have not ordered in the last 25 days, or a combination of multiple specific criteria. You can quickly view your customer lists from the Customers dashboard using the little drop-down field next to customers.
To create a customer list, go to Customers → View → Customer Lists → Create customer list.
Static customer lists
Static lists are just that — unchanging. Unless you manually update them, your customer lists will not update when new criteria are met. They serve as a record of a group of customers who met specific criteria at a certain time. Use the ‘Directly assigned customers’ field to choose from a list of your customers who should be statically assigned to the list and will always appear. Click save and your new static list is complete. You can revisit this list and edit it at any time.
Dynamic customer lists
Dynamic customer lists constantly evolve as specific criteria are met. These updates can be tied to a number of things, like last order date, customers by location, average order value, unique customer tags, or a combination of these criteria. When new customers meet the criteria defined by the BrewwQL filters, they automatically get added, and when they no longer meet the criteria associated with a dynamic list, they are removed.
To create a dynamic customer list, you’ll need to use BrewwQL to add dynamic filters either to a new customer list or by editing an existing list. You can use the ‘Add filter’ button to have Breww generate the BrewwQL code for you, or you can write it yourself.
You can quickly create new lists directly from the Customers dashboard by adding a BrewwQL filter and clicking the save button.
Not familiar with BrewwQL? No problem, but you may want to take a read of our Introduction to BrewwQL article before getting started with making your dynamic customer list. There are some great examples of filters that you might find useful in that guide.