Breww glossary - a guide to key terms in Breww

Welcome to Breww’s glossary of key terms! As you dive into Breww, you’ll likely encounter familiar terms that have unique meanings within our platform. To help you navigate our system and get the most out of our help and support resources, we’ve created this guide to provide an overview of our key terms. Whether you’re a seasoned Breww user or just getting started, this glossary will help you speak the language of Breww with confidence and clarity.

Sales & CRM (Customer relationship management)

  • Lead - A classification given to a prospective business or person before they have placed an order.
  • Customer - A classification given to any business or person making a purchase.
  • Contact - An individual contact person that is part of a Customer or Lead.
  • Customer Group - A group of multiple individual customers under a single billing entity (e.g. The Beer Company Direct Ltd).
  • Customer Type - The category, e.g. pub, restaurant, bottleshop.
  • Customer List - A custom list of customers. Customers can either be manually added or automatically if they match some filters that you have defined.
  • Price book - This is where you set/create prices for each of your products. Find out more at Creating price books and managing product pricing.
  • Price list - This is a document you can generate providing customer-facing prices based upon a customer’s preferences and relevant price book.

Stock and products

  • Stock item - Items that you purchase, such as ingredients, glassware, branded t-shirts, etc. Be careful not to confuse with “Products” (see below).
  • Batch - In the context of “Stock items”, the term batch refers to a particular batch of the stock item (typically a batch of an ingredient). When you receive a new shipment of ingredients (for example), you can tell Breww its batch number to help you track usage and ensure end-to-end batch traceability.
  • Product - Items that you sell. Products can be added to orders. This includes packaged beers that are produced within Breww, service products, and stock item products which allow you to sell “Stock items” that you purchased without them having been through any form of production process (such as selling a t-shirt).
  • Alias Product - A product that is linked to another product. Alias products allow you to sell the same product under different names/pricing and have a shared “pool” of available stock. Find out more at Alias, derived & guest beers.
  • Derived Product - This can be either a duplicate product of a standard beer product that is sold under a different name, but maintains its own separate stock pool, which is always separate from the standard beer product, OR a derived beer may represent a unique product that originated from the standard beer product with post-fermentation modifications, such as adjusting to a different Alcohol By Volume (ABV) or adding flavouring
  • Service Product - A Product that doesn’t have any stock requirements - you always have unlimited stock available and nothing will need to be assigned to the delivery for it to be completed.
  • Container - Anything that beer is packaged into is considered a container. This is not the same as a “vessel” used in production.
    Smallpack - A type of product and container type representing a small packaging of an item that’s never intended to be served by a pump/gravity/etc, such as a bottle or a can.
    Multi-pack product - A product which contains multiple of the same smallpack containers, such as a 24-pack of the same beer.
    Mixed-pack product - A product which contains multiple of the different smallpack containers, such as 3 cans of Beer A and 3 cans of Beer B. Can also contain extra, such as a glass (which is common in a gift pack)


  • Production - Production in Breww is the name given to the beer production process up to the point of packaging. Any changes beyond this point are considered post-production.
  • Racking - Can sometimes be used as a synonym for “Packaging”. “Racking beer” (or “Packaging beer”) is the process of filling containers (such as kegs or bottles).
  • Beer - Whether it’s beer, wine, cider, or spirits, anything you make in Breww is called a beer. This term is used to refer to any drink that is produced in Breww.
  • Recipe - Instructions for a particular beer. They can be linked to a “Beer” and have multiple versions (such as different versions depending on how the beer will be packaged).
  • Recipe version - You can update your recipes over time. Whenever a change is made, Breww will make it a new version number so you can always see the current version and how it was in the past.
  • Batch/Gyle - These terms are synonymous in Breww and refer to a batch of beer. Each time you make a new batch of beer, it will get a new batch number. You can use batch/gyle numbers to track each batch of beer as it moves through the production process, into containers as packaged products and out to customers.
  • Vessel - A tank which holds liquid during a beer production process. Your fermenters, brite tanks are vessels.
  • Brewing system - Also sometimes known as a “Brewhouse”. This is used at the start of a production process to “brew” the beer before it’s transferred to a “Vessel”.
  • Stock labels - Also known by some as “Racking labels”. This is the label printed for packaged stock.
  • Delivery labels - This is an optional additional label which can be applied to a container for a specific deliver. It includes the customer’s details and can have a different best-before date from that of the original Stock label.


  • Sites - Sites in Breww represent physical buildings, such as a warehouse.
  • Locations - Locations in Breww are subdivisions of “Sites” and allow you to have more granular control of where stock is located within a specific “Site”.
  • BrewwQL - An advanced filtering language, find out more at Introduction to BrewwQL.